A French startup founded in 2012, revolutionizing biomolecular interaction analysis with real-time, single-molecule insights. Its breakthrough technology, which earned a prestigious industry award, was at the pre-commercial stage, with plans to launch on the European market.
The company needed dedicated marketing support to drive lead generation and awareness ahead of its product launch. A key objective was to deliver high-quality Marketing Qualified Leads (MQLs) to equip the sales team with a strong and actionable pipeline.
Novoptim implemented a lead generation and nurturing strategy, combining persona-based content creation and automated nurturing workflows. This approach focused on engaging potential customers, educating the market, and providing the sales team with actionable insights and qualified leads.
Over 6 months, Novoptim generated 517 Marketing Qualified Leads through lead nurturing and targeted content campaigns. The project enabled the sales team to access a robust pipeline of engaged prospects, strengthen early market visibility, and effectively prepare for the product launch.
Whether you’re entering the market or scaling your presence, we’re here to turn your innovation into commercial success.